APA (7th ed.) Citation
Lazer, W., & Kelley, E. J. (1973). Social marketing: Perspectives and viewpoints. RICHARD D. IRWIN.
Chicago Style (17th ed.) Citation
Lazer, William, and Eugene J. Kelley. Social Marketing: Perspectives and Viewpoints. Homewood: RICHARD D. IRWIN, 1973.
MLA (9th ed.) Citation
Lazer, William, and Eugene J. Kelley. Social Marketing: Perspectives and Viewpoints. RICHARD D. IRWIN, 1973.
Warning: These citations may not always be 100% accurate.