APA (7th ed.) Citation
Gruenwald, G. (1985). New product development: What really works. Crain Books.
Chicago Style (17th ed.) Citation
Gruenwald, George. New Product Development: What Really Works. Chicago: Crain Books, 1985.
MLA (9th ed.) Citation
Gruenwald, George. New Product Development: What Really Works. Crain Books, 1985.
Warning: These citations may not always be 100% accurate.