Marconi, J. (1997). Crisis marketing: When bad things happen to good companies (2. ed.). NTC Business Books.
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Citação norma Chicago
Marconi, Joe. Crisis Marketing: When Bad Things Happen to Good Companies. 2. ed. Lincolnwood: NTC Business Books, 1997.
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Citação norma MLA
Marconi, Joe. Crisis Marketing: When Bad Things Happen to Good Companies. 2. ed. NTC Business Books, 1997.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.