Kotler, P., & Medek, P. (2000). Marketing podle Kotlera: Jak vytvářet a ovládnout nové trhy. Management Press.
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Citação norma Chicago
Kotler, Philip, and Pavel Medek. Marketing Podle Kotlera: Jak Vytvářet a Ovládnout Nové Trhy. Praha: Management Press, 2000.
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Citação norma MLA
Kotler, Philip, and Pavel Medek. Marketing Podle Kotlera: Jak Vytvářet a Ovládnout Nové Trhy. Management Press, 2000.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.