(1974). Marketing Enzyklopädie: Das Marketingwissen unserer Zeit in drei Bänden. Moderne Industrie.
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Citação norma Chicago
Marketing Enzyklopädie: Das Marketingwissen Unserer Zeit in Drei Bänden. München: Moderne Industrie, 1974.
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Citação norma MLA
Marketing Enzyklopädie: Das Marketingwissen Unserer Zeit in Drei Bänden. Moderne Industrie, 1974.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.