Kotler, P. (1967). Marketing management: Analysis, planning, and control. Prentice Hall.
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Chicago Style (17th ed.) Citation
Kotler, Philip. Marketing Management: Analysis, Planning, and Control. Englewood Cliffs: Prentice Hall, 1967.
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MLA (9th ed.) Citation
Kotler, Philip. Marketing Management: Analysis, Planning, and Control. Prentice Hall, 1967.
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Warning: These citations may not always be 100% accurate.