Engel, J. F., Fiorillo, H. F., & Cayley, M. A. (1972). Market segmentation: Concepts and applications. Holt, Rinehart and Winston.
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Chicago Style (17th ed.) Citation
Engel, James F., Henry F. Fiorillo, and Murray A. Cayley. Market Segmentation: Concepts and Applications. New York: Holt, Rinehart and Winston, 1972.
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MLA (9th ed.) Citation
Engel, James F., et al. Market Segmentation: Concepts and Applications. Holt, Rinehart and Winston, 1972.
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Warning: These citations may not always be 100% accurate.