Kotler, P. (1977). Marketing-Management: Analyse, Planung und Kontrolle (2. aufl.). C.E.Poeschel Verlag.
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Chicago Style (17th ed.) Citation
Kotler, Philip. Marketing-Management: Analyse, Planung Und Kontrolle. 2. aufl. Stuttgart: C.E.Poeschel Verlag, 1977.
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MLA (9th ed.) Citation
Kotler, Philip. Marketing-Management: Analyse, Planung Und Kontrolle. 2. aufl. C.E.Poeschel Verlag, 1977.
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Warning: These citations may not always be 100% accurate.