Bell, M. L. (1972). Marketing: Concepts and strategy (2. ed.). Houghton Mifflin Company.
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Chicago Style (17th ed.) Citation
Bell, Martin L. Marketing: Concepts and Strategy. 2. ed. Boston: Houghton Mifflin Company, 1972.
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MLA (9th ed.) Citation
Bell, Martin L. Marketing: Concepts and Strategy. 2. ed. Houghton Mifflin Company, 1972.
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Warning: These citations may not always be 100% accurate.