Park, C., & Zaltman, G. (1987). Marketing management. Dryden Press.
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Chicago Style (17th ed.) Citation
Park, C.Whan, and Gerald Zaltman. Marketing Management. Chicago: Dryden Press, 1987.
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MLA (9th ed.) Citation
Park, C.Whan, and Gerald Zaltman. Marketing Management. Dryden Press, 1987.
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Warning: These citations may not always be 100% accurate.