APA (7th ed.) Citation
McDonald, M. (1999). Marketing plans: How to prepare them (4. ed.). Butterworth-Heinemann.
Chicago Style (17th ed.) Citation
McDonald, Malcolm. Marketing Plans: How to Prepare Them. 4. ed. Oxford: Butterworth-Heinemann, 1999.
MLA (9th ed.) Citation
McDonald, Malcolm. Marketing Plans: How to Prepare Them. 4. ed. Butterworth-Heinemann, 1999.
Warning: These citations may not always be 100% accurate.