Mohr, J., & Nevin, J. Communication strategies in marketing channels: A theoretical perspective.
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Citação norma Chicago
Mohr, J., and J.R Nevin. Communication Strategies in Marketing Channels: A Theoretical Perspective.
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Citação norma MLA
Mohr, J., and J.R Nevin. Communication Strategies in Marketing Channels: A Theoretical Perspective.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.