APA (7th ed.) Citation
Goodman, J., Broetzmann, S., & Adamson, I. Ineffective - that's the problem with customer satisfaction surveys.
Chicago Style (17th ed.) Citation
Goodman, J.A, S.M Broetzmann, and I.C Adamson. Ineffective - That's the Problem with Customer Satisfaction Surveys.
MLA (9th ed.) Citation
Goodman, J.A, et al. Ineffective - That's the Problem with Customer Satisfaction Surveys.
Warning: These citations may not always be 100% accurate.