APA (7th ed.) Citation
Yavas, U., Verhage, B., & Green, R. Global consumer segmentation versus local market orientation: Empirical findings.
Chicago Style (17th ed.) Citation
Yavas, U., B.J Verhage, and R.T Green. Global Consumer Segmentation Versus Local Market Orientation: Empirical Findings.
MLA (9th ed.) Citation
Yavas, U., et al. Global Consumer Segmentation Versus Local Market Orientation: Empirical Findings.
Warning: These citations may not always be 100% accurate.