Yavas, U., Verhage, B., & Green, R. Global consumer segmentation versus local market orientation: Empirical findings.
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Chicago Style (17th ed.) Citation
Yavas, U., B.J Verhage, and R.T Green. Global Consumer Segmentation Versus Local Market Orientation: Empirical Findings.
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MLA (9th ed.) Citation
Yavas, U., et al. Global Consumer Segmentation Versus Local Market Orientation: Empirical Findings.
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Warning: These citations may not always be 100% accurate.