(1962). Journal of marketing: National Quarterly Publication of the American Marketing Association. American Marketing Association.
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Citação norma Chicago
Journal of Marketing: National Quarterly Publication of the American Marketing Association. Chicago: American Marketing Association, 1962.
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Citação norma MLA
Journal of Marketing: National Quarterly Publication of the American Marketing Association. American Marketing Association, 1962.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.