APA (7th ed.) Citation
McCarthy, J. E., & Perreault, W. D. J. (1990). Learning Aid for use with Basic Marketing (10th ed.). IRWIN.
Chicago Style (17th ed.) Citation
McCarthy, Jerome E., and William D. Jr Perreault. Learning Aid for Use with Basic Marketing. 10th ed. Homewood, Ill: IRWIN, 1990.
MLA (9th ed.) Citation
McCarthy, Jerome E., and William D. Jr Perreault. Learning Aid for Use with Basic Marketing. 10th ed. IRWIN, 1990.
Warning: These citations may not always be 100% accurate.