APA (7th ed.) Citation
Peter, J. P., & Donnelly, J. H. J. (1989). Marketing management: Knowledge and skills: text, analysis, cases, plans (2. ed.). Richard D.IRWIN.
Chicago Style (17th ed.) Citation
Peter, J. Paul, and James H. Jr Donnelly. Marketing Management: Knowledge and Skills: Text, Analysis, Cases, Plans. 2. ed. Homewood: Richard D.IRWIN, 1989.
MLA (9th ed.) Citation
Peter, J. Paul, and James H. Jr Donnelly. Marketing Management: Knowledge and Skills: Text, Analysis, Cases, Plans. 2. ed. Richard D.IRWIN, 1989.
Warning: These citations may not always be 100% accurate.