Cita APA (7a ed.)
(1994). Marketing: Concepts and strategies (2nd europ. ed.). Houghton Mifflin company.
Cita Chicago Style (17a ed.)
Marketing: Concepts and Strategies. 2nd europ. ed. Boston: Houghton Mifflin company, 1994.
Cita MLA (9a ed.)
Marketing: Concepts and Strategies. 2nd europ. ed. Houghton Mifflin company, 1994.
Precaución: Estas citas no son 100% exactas.