Cravens, D. W. (1994). Strategic Marketing (4th ed.). Richard D.Irwin.
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Citação norma Chicago
Cravens, David W. Strategic Marketing. 4th ed. Homewood: Richard D.Irwin, 1994.
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Citação norma MLA
Cravens, David W. Strategic Marketing. 4th ed. Richard D.Irwin, 1994.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.