Cita APA (7a ed.)
Cravens, D. W. (1994). Strategic Marketing (4th ed.). Richard D.Irwin.
Cita Chicago Style (17a ed.)
Cravens, David W. Strategic Marketing. 4th ed. Homewood: Richard D.Irwin, 1994.
Cita MLA (9a ed.)
Cravens, David W. Strategic Marketing. 4th ed. Richard D.Irwin, 1994.
Precaución: Estas citas no son 100% exactas.