Style de citation APA (7e éd.)
Schultz, D., & Schultz, H. (2004). IMC the next generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication. McGraw-Hill.
Style de citation Chicago (17e éd.)
Schultz, Don, et Heidi Schultz. IMC the Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication. Boston: McGraw-Hill, 2004.
Style de citation MLA (9e éd.)
Schultz, Don, et Heidi Schultz. IMC the Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication. McGraw-Hill, 2004.
Attention : ces citations peuvent ne pas être correctes à 100%.