Cita APA (7a ed.)
Cravens, D. W., Hills, G. E., & Woodruff, R. B. (1987). Marketing Management. Richard D.Irwin.
Cita Chicago Style (17a ed.)
Cravens, David W., Gerald E. Hills, y Robert B. Woodruff. Marketing Management. Homewood: Richard D.Irwin, 1987.
Cita MLA (9a ed.)
Cravens, David W., et al. Marketing Management. Richard D.Irwin, 1987.
Precaución: Estas citas no son 100% exactas.