APA (7th ed.) Citation
Perreault, W. D., & McCarthy, J. E. (1990). Basic Marketing: A Managerial Approach (10.Edition.). Richard D.Irwin.
Chicago Style (17th ed.) Citation
Perreault, William D., and Jerome E. McCarthy. Basic Marketing: A Managerial Approach. 10.Edition. Homewood: Richard D.Irwin, 1990.
MLA (9th ed.) Citation
Perreault, William D., and Jerome E. McCarthy. Basic Marketing: A Managerial Approach. 10.Edition. Richard D.Irwin, 1990.
Warning: These citations may not always be 100% accurate.