APA (7th ed.) Citation
Perreault, W. D., Jr, & McCarthy, J. E. (1990). Learning Aid for use with Basic Marketing (10.Edition.). Richard R.Irwin,Inc.
Chicago Style (17th ed.) Citation
Perreault, William D., Jr, and Jerome E. McCarthy. Learning Aid for Use with Basic Marketing. 10.Edition. Homewood: Richard R.Irwin,Inc, 1990.
MLA (9th ed.) Citation
Perreault, William D., Jr, and Jerome E. McCarthy. Learning Aid for Use with Basic Marketing. 10.Edition. Richard R.Irwin,Inc, 1990.
Warning: These citations may not always be 100% accurate.