Cravens, D. W. (1991). Strategic Marketing (3.Edition.). Richard D.Irwin.
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Chicago Style (17th ed.) Citation
Cravens, David W. Strategic Marketing. 3.Edition. Homewood: Richard D.Irwin, 1991.
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MLA (9th ed.) Citation
Cravens, David W. Strategic Marketing. 3.Edition. Richard D.Irwin, 1991.
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Warning: These citations may not always be 100% accurate.