Cita APA (7a ed.)
Bernhardt, K. L., & Kinnear, T. C. (1991). Cases in Marketing Management (5.Edition.). Richard D.Irwin.
Cita Chicago Style (17a ed.)
Bernhardt, Kenneth L., y Thomas C. Kinnear. Cases in Marketing Management. 5.Edition. Homewood: Richard D.Irwin, 1991.
Cita MLA (9a ed.)
Bernhardt, Kenneth L., y Thomas C. Kinnear. Cases in Marketing Management. 5.Edition. Richard D.Irwin, 1991.
Precaución: Estas citas no son 100% exactas.