APA (7th ed.) Citation
Bernhardt, K. L., & Kinnear, T. C. (1991). Cases in marketing management (5.vyd.). IRWIN.
Chicago Style (17th ed.) Citation
Bernhardt, Kenneth L., and Thomas C. Kinnear. Cases in Marketing Management. 5.vyd. Homewood: IRWIN, 1991.
MLA (9th ed.) Citation
Bernhardt, Kenneth L., and Thomas C. Kinnear. Cases in Marketing Management. 5.vyd. IRWIN, 1991.
Warning: These citations may not always be 100% accurate.