Kotler, P. (1997). Marketing. Management: Analýza,plánování,realizace a kontrola (3.upr.a dopl.vyd.). Victoria Publishing, a.s : EAST Publishing, a.s..
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Citação norma Chicago
Kotler, Philip. Marketing. Management: Analýza,plánování,realizace a Kontrola. 3.upr.a dopl.vyd. Praha: Victoria Publishing, a.s : EAST Publishing, a.s., 1997.
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Citação norma MLA
Kotler, Philip. Marketing. Management: Analýza,plánování,realizace a Kontrola. 3.upr.a dopl.vyd. Victoria Publishing, a.s : EAST Publishing, a.s., 1997.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.