APA (7th ed.) Citation
Assael, H. (1990). Marketing. Principles and Strategy. The Dryden Press.
Chicago Style (17th ed.) Citation
Assael, Henry. Marketing. Principles and Strategy. Chicago: The Dryden Press, 1990.
MLA (9th ed.) Citation
Assael, Henry. Marketing. Principles and Strategy. The Dryden Press, 1990.
Warning: These citations may not always be 100% accurate.