APA (7th ed.) Citation
Perreault, W. D., & McCarthy, J. E. (1995). Základy marketingu (1. vyd.). Victoria Publishing, a.s.
Chicago Style (17th ed.) Citation
Perreault, William D., and Jerome E. McCarthy. Základy Marketingu. 1. vyd. Praha: Victoria Publishing, a.s, 1995.
MLA (9th ed.) Citation
Perreault, William D., and Jerome E. McCarthy. Základy Marketingu. 1. vyd. Victoria Publishing, a.s, 1995.
Warning: These citations may not always be 100% accurate.