Urban, G. L., & Hauser, J. R. (1980). Design and Marketing of New Products. Prentice Hall.
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Citação norma Chicago
Urban, Glen L., and John R. Hauser. Design and Marketing of New Products. New Jersey: Prentice Hall, 1980.
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Citação norma MLA
Urban, Glen L., and John R. Hauser. Design and Marketing of New Products. Prentice Hall, 1980.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.