APA (7th ed.) Citation
McCarthy, J. E., Perreault, W. D., & Bursíková, D. (1995). Základy marketingu (1.vyd.). Victoria Publishing, a.s.
Chicago Style (17th ed.) Citation
McCarthy, Jerome E., William D. Perreault, and Dana Bursíková. Základy Marketingu. 1.vyd. Praha: Victoria Publishing, a.s, 1995.
MLA (9th ed.) Citation
McCarthy, Jerome E., et al. Základy Marketingu. 1.vyd. Victoria Publishing, a.s, 1995.
Warning: These citations may not always be 100% accurate.