Koudelka, J. (1997). Spotřební chování a marketing (1.vyd.). Grada Publishing.
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Citação norma Chicago
Koudelka, Jan. Spotřební Chování a Marketing. 1.vyd. Praha: Grada Publishing, 1997.
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Citação norma MLA
Koudelka, Jan. Spotřební Chování a Marketing. 1.vyd. Grada Publishing, 1997.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.