APA (7th ed.) Citation
Cravens, D. W. (1997). Strategic marketing (novšie vyd.). McGraw-Hill.
Chicago Style (17th ed.) Citation
Cravens, David W. Strategic Marketing. novšie vyd. Boston: McGraw-Hill, 1997.
MLA (9th ed.) Citation
Cravens, David W. Strategic Marketing. novšie vyd. McGraw-Hill, 1997.
Warning: These citations may not always be 100% accurate.