Engel, J. F., Warshaw, M. R., & Kinnear, T. R. (1991). Promotional strategy: Managing the marketing communications process (7.ed.). IRWIN.
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Chicago Style (17th ed.) Citation
Engel, James F., Martin R. Warshaw, and Thomas R. Kinnear. Promotional Strategy: Managing the Marketing Communications Process. 7.ed. Homewood: IRWIN, 1991.
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MLA (9th ed.) Citation
Engel, James F., et al. Promotional Strategy: Managing the Marketing Communications Process. 7.ed. IRWIN, 1991.
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Warning: These citations may not always be 100% accurate.