McCarthy, J. E., & Perreault, W. D., Jr. (1990). Applications in basic marketing: Clippings from the popular business press (ed.1991-92.). IRWIN.
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Citação norma Chicago
McCarthy, Jerome E., and William D. Perreault, Jr. Applications in Basic Marketing: Clippings from the Popular Business Press. ed.1991-92. Homewood: IRWIN, 1990.
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Citação norma MLA
McCarthy, Jerome E., and William D. Perreault, Jr. Applications in Basic Marketing: Clippings from the Popular Business Press. ed.1991-92. IRWIN, 1990.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.