McCarthy, J. E., & Perreault, W. D., Jr. (1992). Applications in basic marketing: Clippings from the popular business press (ed.1992-93.). IRWIN.
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Chicago Style (17th ed.) Citation
McCarthy, Jerome E., and William D. Perreault, Jr. Applications in Basic Marketing: Clippings from the Popular Business Press. ed.1992-93. Homewood: IRWIN, 1992.
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MLA (9th ed.) Citation
McCarthy, Jerome E., and William D. Perreault, Jr. Applications in Basic Marketing: Clippings from the Popular Business Press. ed.1992-93. IRWIN, 1992.
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Warning: These citations may not always be 100% accurate.