Kotler, P. (2003). Marketing od A do Z: Osemdesát pojmů, které by měl znát každý manažer (1.vyd.). Management Press.
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Citação norma Chicago
Kotler, Philip. Marketing Od A Do Z: Osemdesát Pojmů, Které by Měl Znát Každý Manažer. 1.vyd. Praha: Management Press, 2003.
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Citação norma MLA
Kotler, Philip. Marketing Od A Do Z: Osemdesát Pojmů, Které by Měl Znát Každý Manažer. 1.vyd. Management Press, 2003.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.