Cravens, D. W., Hills, G. E., & Woodruff, R. B. (1987). Marketing management (1.vyd.). IRWIN.
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Chicago Style (17th ed.) Citation
Cravens, David W., Gerald E. Hills, and Robert B. Woodruff. Marketing Management. 1.vyd. Homewood: IRWIN, 1987.
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MLA (9th ed.) Citation
Cravens, David W., et al. Marketing Management. 1.vyd. IRWIN, 1987.
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Warning: These citations may not always be 100% accurate.