Marketing destinace cestovního ruchu
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Czech |
| Published: |
Praha
EKOPRESS
2003
|
| Subjects: | |
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MARC
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|---|---|---|---|
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| 020 | |a 80-86119-56-4 | ||
| 041 | 0 | |a cze | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Marketing |b destinace cestovního ruchu |c Alžbeta Kiráľová |
| 264 | 1 | |a Praha |b EKOPRESS |c 2003 | |
| 300 | |a 173 s. | ||
| 610 | 2 | 0 | |a ruch cestovný |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a kontrola |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a marketing mix |
| 610 | 2 | 0 | |a ceny |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a plánovanie |
| 610 | 2 | 0 | |a Česko |
| 100 | 1 | |a Kiráľová, Alžbeta | |