Marketing
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Czech |
| Published: |
Praha
C.H. Beck
2003
|
| Series: | Beckovy ekonomické učebnice
|
| Subjects: | |
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MARC
| LEADER | 00000nam$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0002240 | ||
| 005 | 20240226134159.5 | ||
| 020 | |a 80-7179-577-1 | ||
| 041 | 0 | |a cze | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Marketing |c Jana Boučková a kol. |
| 264 | 1 | |a Praha |b C.H. Beck |c 2003 | |
| 300 | |a xvii, 432 s. | ||
| 490 | 1 | |a Beckovy ekonomické učebnice | |
| 830 | 0 | |a Beckovy ekonomické učebnice | |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a marketing manažment |
| 610 | 2 | 0 | |a riadenie strategické |
| 610 | 2 | 0 | |a systémy informačné |
| 610 | 2 | 0 | |a výskum trhu |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a segmentácia trhu |
| 610 | 2 | 0 | |a nástroje marketingové |
| 610 | 2 | 0 | |a marketing medzinárodný |
| 610 | 2 | 0 | |a internet |
| 100 | 1 | |a Boučková, Jana | |