Principles of marketing
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Harlow
Financial Times/Prentice Hall
2003
|
| Edition: | 3. ed. |
| Subjects: | |
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| LEADER | 00000nam$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0002756 | ||
| 005 | 20240312115937.6 | ||
| 020 | |a 0-273-65791-7 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Principles of marketing |c Frances Brassington, Stephen Pettitt |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Harlow |b Financial Times/Prentice Hall |c 2003 | |
| 300 | |a 1136 s. | ||
| 500 | |a Vzadu na obale ISBN: 0-582-82155-X | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a segmentácia trhu |
| 610 | 2 | 0 | |a informácie |
| 610 | 2 | 0 | |a výskum |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a ceny |
| 610 | 2 | 0 | |a maloobchod |
| 610 | 2 | 0 | |a veľkoobchod |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a podpora predaja |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a sponzorovanie |
| 610 | 2 | 0 | |a marketing manažment |
| 610 | 2 | 0 | |a marketing medzinárodný |
| 100 | 1 | |a Brassington, Frances | |
| 700 | 1 | |a Pettitt, Stephen | |