Market segmentation conceptual and methodological foundations
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| Autore principale: | |
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| Altri autori: | |
| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
Boston
Kluwer Academic Publishers
2000
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| Edizione: | 2nd ed. |
| Serie: | International series in quantitative marketing
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| Soggetti: | |
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MARC
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| 001 | 0008487 | ||
| 005 | 20221129101051.2 | ||
| 020 | |a 0-7923-8635-3 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Market segmentation |b conceptual and methodological foundations |c Michel Wedel, Wagner A. Kamakura |
| 250 | |a 2nd ed. | ||
| 264 | 1 | |a Boston |b Kluwer Academic Publishers |c 2000 | |
| 300 | |a xxii, 382 s. | ||
| 490 | 1 | |a International series in quantitative marketing | |
| 830 | 0 | |a International series in quantitative marketing | |
| 610 | 2 | 0 | |a segmentácia trhu |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a metódy štatistické |
| 610 | 2 | 0 | |a modely |
| 610 | 2 | 0 | |a modely regresné |
| 100 | 1 | |a Wedel, Michel | |
| 700 | 1 | |a Kamakura, Wagner A. | |