Marketing research methodological foundations
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
[S.l.]
South-Western Publ. Co.
2002
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| Edition: | 8th ed. |
| Subjects: | |
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| 001 | 0010281 | ||
| 005 | 20221129101049.3 | ||
| 020 | |a 0-030-33101-3 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Marketing research |b methodological foundations |c Gilbert A. Churchill, Jr. and Dawn Iacobucci |
| 250 | |a 8th ed. | ||
| 264 | 1 | |a [S.l.] |b South-Western Publ. Co. |c 2002 | |
| 300 | |a xxvi, 1006 s. | ||
| 610 | 2 | 0 | |a prieskum trhu |
| 610 | 2 | 0 | |a zber dát |
| 610 | 2 | 0 | |a analýza trhu |
| 610 | 2 | 0 | |a analýzy |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a spracovanie dát |
| 100 | 1 | |a Churchill, Gilbert A., Jr. | |
| 700 | 1 | |a Iacobucci, Dawn | |