Reklama jak dělat reklamu
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Czech |
| Published: |
Praha
Grada Publishing
2003
|
| Series: | Poradce pro praxi
|
| Subjects: | |
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| LEADER | 00000nam$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0019701 | ||
| 005 | 20240306141626.9 | ||
| 020 | |a 80-247-0557-5 | ||
| 041 | 0 | |a cze | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Reklama |b jak dělat reklamu |c Jitka Vysekalová, Jiří Mikeš |
| 264 | 1 | |a Praha |b Grada Publishing |c 2003 | |
| 300 | |a 122 s. | ||
| 490 | 1 | |a Poradce pro praxi | |
| 830 | 0 | |a Poradce pro praxi | |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a propagácia |
| 610 | 2 | 0 | |a kampane reklamné |
| 610 | 2 | 0 | |a agentúry |
| 610 | 2 | 0 | |a médiá |
| 610 | 2 | 0 | |a prostriedky reklamné |
| 610 | 2 | 0 | |a psychológia reklamy |
| 610 | 2 | 0 | |a taktika reklamy |
| 610 | 2 | 0 | |a techniky reklamné |
| 610 | 2 | 0 | |a tvorba reklamy |
| 100 | 1 | |a Vysekalová, Jitka | |
| 700 | 1 | |a Mikeš, Jiří | |