Reklama plánování a příprava
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Czech |
| Published: |
Brno
Computer Press
2003
|
| Series: | Praxe manažera
Business books |
| Subjects: | |
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MARC
| LEADER | 00000nam$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0022520 | ||
| 005 | 20240306141626.1 | ||
| 020 | |a 80-251-0065-0 | ||
| 041 | 0 | |a cze | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Reklama |b plánování a příprava |c Jon Steel ; prekl. Libuše Mohelská |
| 264 | 1 | |a Brno |b Computer Press |c 2003 | |
| 300 | |a 256 s. | ||
| 490 | 1 | |a Praxe manažera | |
| 830 | 0 | |a Praxe manažera | |
| 490 | 1 | |a Business books | |
| 830 | 0 | |a Business books | |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a propagácia |
| 610 | 2 | 0 | |a plánovanie |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a komunikácia |
| 100 | 1 | |a Steel, Jon | |
| 700 | 1 | |a Mohelská, Libuše | |