Principles of direct and database marketing
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow
Prentice Hall
2005
|
| Edition: | 3. ed. |
| Subjects: | |
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| 245 | 1 | 0 | |a Principles of direct and database marketing |c Alan Tapp |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Harlow |b Prentice Hall |c 2005 | |
| 300 | |a 489 s. | ||
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| 610 | 2 | 0 | |a ciele podnikové |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a internet |
| 610 | 2 | 0 | |a kontrola |
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| 610 | 2 | 0 | |a štúdie prípadové |
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| 100 | 1 | |a Tapp, Alan | |