Business market management understanding, creating, and delivering value
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Pearson/Prentice Hall
2004
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| Edition: | 2. ed. |
| Subjects: | |
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| LEADER | 00000nam$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0030619 | ||
| 005 | 20240517104910.2 | ||
| 020 | |a 0-13-123009-3 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Business market management |b understanding, creating, and delivering value |c James C. Anderson, James A. Narus |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Upper Saddle River, N.J. |b Pearson/Prentice Hall |c 2004 | |
| 300 | |a 460 s. | ||
| 610 | 2 | 0 | |a podnikanie |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a obchod |
| 610 | 2 | 0 | |a riadenie |
| 610 | 2 | 0 | |a hodnota |
| 610 | 2 | 0 | |a obchod medzinárodný |
| 610 | 2 | 0 | |a segmentácia trhu |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a nákup |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a ponuka |
| 610 | 2 | 0 | |a kanály distribučné |
| 610 | 2 | 0 | |a predaj |
| 100 | 1 | |a Anderson, James C. | |
| 700 | 1 | |a Narus, James A. | |