Business market management understanding, creating, and delivering value
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| Autore principale: | |
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| Altri autori: | |
| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
Upper Saddle River, N.J.
Pearson/Prentice Hall
2004
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| Edizione: | 2. ed. |
| Soggetti: | |
| Tags: |
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| 020 | |a 0-13-123009-3 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Business market management |b understanding, creating, and delivering value |c James C. Anderson, James A. Narus |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Upper Saddle River, N.J. |b Pearson/Prentice Hall |c 2004 | |
| 300 | |a 460 s. | ||
| 610 | 2 | 0 | |a podnikanie |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a obchod |
| 610 | 2 | 0 | |a riadenie |
| 610 | 2 | 0 | |a hodnota |
| 610 | 2 | 0 | |a obchod medzinárodný |
| 610 | 2 | 0 | |a segmentácia trhu |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a nákup |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a ponuka |
| 610 | 2 | 0 | |a kanály distribučné |
| 610 | 2 | 0 | |a predaj |
| 100 | 1 | |a Anderson, James C. | |
| 700 | 1 | |a Narus, James A. | |