Střety marketingu uplatnění principu marketingu ve firemní praxi
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | Czech |
| Published: |
Praha
C.H. Beck
2004
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| Series: | C.H. Beck pro praxi
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| Subjects: | |
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| 245 | 1 | 0 | |a Střety marketingu |b uplatnění principu marketingu ve firemní praxi |c Gustav Tomek, Věra Vávrová |
| 264 | 1 | |a Praha |b C.H. Beck |c 2004 | |
| 300 | |a 216 s. | ||
| 490 | 1 | |a C.H. Beck pro praxi | |
| 830 | 0 | |a C.H. Beck pro praxi | |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a riadenie podnikové |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a komunikácia firemná |
| 100 | 1 | |a Tomek, Gustav | |
| 700 | 1 | |a Vávrová, Věra | |