Handbook of qualitative research methods in marketing
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| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cheltenham
Edward Elgar
2006
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| Subjects: | |
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| LEADER | 00000nam$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0047243 | ||
| 005 | 20240104135321.7 | ||
| 020 | |a 1-84542-100-0 | ||
| 020 | |a 978-1-84542-100-7 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Handbook of qualitative research methods in marketing |c edited by Russell W. Belk |
| 264 | 1 | |a Cheltenham |b Edward Elgar |c 2006 | |
| 300 | |a xi, 595 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a metódy výskumu |
| 610 | 2 | 0 | |a kvalita |
| 610 | 2 | 0 | |a metodológia |
| 610 | 2 | 0 | |a spotrebitelia |
| 700 | 1 | |a Belk, Russell W. | |