Nonprofit marketing marketing management for charitable and nongovernmental organizations
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks
SAGE Publications
2006
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| Subjects: | |
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| LEADER | 00000nam$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0048161 | ||
| 005 | 20240306135855.5 | ||
| 020 | |a 1-4129-0923-6 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Nonprofit marketing |b marketing management for charitable and nongovernmental organizations |c Walter Wymer, Patricia Knowles, Roger Gomes |
| 264 | 1 | |a Thousand Oaks |b SAGE Publications |c 2006 | |
| 300 | |a 370 s. | ||
| 610 | 2 | 0 | |a organizácie neziskové |
| 610 | 2 | 0 | |a marketing manažment |
| 610 | 2 | 0 | |a výskum |
| 610 | 2 | 0 | |a marketing strategický |
| 610 | 2 | 0 | |a analýzy |
| 610 | 2 | 0 | |a plánovanie |
| 610 | 2 | 0 | |a ponuka |
| 610 | 2 | 0 | |a dary |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a propagácia |
| 610 | 2 | 0 | |a ceny |
| 610 | 2 | 0 | |a dobrovoľníctvo |
| 610 | 2 | 0 | |a marketing sociálny |
| 610 | 2 | 0 | |a obchod |
| 100 | 1 | |a Wymer, Walter | |
| 700 | 1 | |a Knowles, Patricia | |
| 700 | 1 | |a Gomes, Roger | |